Perception of alcohol’s effects: People’s beliefs about the effects of alcohol can influence their drinking behavior. For example, if someone believes that alcohol will help them to relax or to be more sociable, they may be more likely to drink.
Perception of social norms: People’s beliefs about what is considered to be acceptable drinking behavior can also influence their drinking behavior. For example, if someone believes that it is acceptable to drink heavily in social situations, they may be more likely to do so.
