Opening links in apps, rather than in a mobile browser, is a feature that allows users to seamlessly transition between different platforms and applications on their iOS devices. When a user clicks on a link within an app, instead of being redirected to the Safari browser or any other default browser, the link is automatically opened within the app itself. This provides a more streamlined and convenient user experience, eliminating the need to manually switch between apps.
The “open link in app” feature offers numerous benefits. It enhances the user experience by providing a seamless and time-saving transition between apps. It also allows developers to create a more cohesive and immersive experience within their apps by keeping users engaged within the app’s environment. Additionally, this feature can be beneficial for businesses as it allows them to keep users within their branded app, potentially increasing engagement and conversions.
